Port St. Lucie SC has appointed Sean McDaniel as the club’s Chief Revenue Officer, adding an experienced sports executive with more than 15 years in soccer management, operations, and commercial strategy.
As the club continues to build its professional foundation in Port St. Lucie and across the Treasure Coast, McDaniel’s arrival represents an important step in strengthening its business infrastructure and long-term development.
A key addition to the club’s commercial structure
McDaniel most recently served as President and General Manager of Chattanooga Red Wolves SC, where he played a central role in launching the club’s professional program as part of USL League One. During his tenure, he led significant revenue growth, including increasing annual revenues from $500,000 to more than $1.5 million, while also overseeing the club’s transition into a permanent stadium facility.
Experience at the international level
He also contributed to operations for the 2025 FIFA Club World Cup in Chattanooga, managing venue logistics and coordinating with key stakeholders to ensure operational readiness in line with FIFA standards.
Focused on growth and partnerships
Throughout his career, McDaniel has developed a strong track record in corporate partnerships, commercial strategy, and revenue growth. His experience includes securing naming rights agreements, sponsorship deals, and driving consistent improvements in ticketing and fan engagement.
A new chapter for the club’s commercial development
In his new role, McDaniel will lead the club’s commercial strategy, focusing on partnerships, revenue development, and strengthening connections with the local community.
“I am so impressed with the project in Port St. Lucie. I’ve been in this sport for many, many years, and the plans this leadership group has for the Treasure Coast will serve the community for generations. Professional soccer in Port St. Lucie fits perfectly into the USL ecosystem, and the opportunities for building strong corporate partnerships are incredible. I’m honored to be a part of it,” said McDaniel.
With his appointment, Port St. Lucie SC continues to take important steps toward building a strong and sustainable professional soccer organization in the region.
